Bitstocks NFT

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$20m revenue in the first nine days: Harnessing AI to design new investment experiences

HENI, 2024

As the lead product designer, I crafted a new product that helped legitimise AI as a genuine tool for investment in fine art.

Did you know that blue-chip art has outperformed the S&P500 by 34% from 1994-2024?

Role

Lead Product Designer @ HENI

Increasing user reactivation by optimising the experience of account restrictions

BITSTOCKS

I transformed the UX of account restrictions to create contextual self-service flows, reducing support tickets by 42% and improving reactivation rates by 28%.

Role

Senior Product Designer @ Bitstocks

Project details coming soon

HENI

Helping banks and HNWIs insure their blue-chip art collections worth $500m+

I helped institutional clients and high-net-worth individuals underwrite some of the world’s most valuable artworks. The project was built from the ground up, involving close collaboration with stakeholders and direct presentations to former Dow Jones C-suite executives.

Role

Lead Product Designer @ HENI

Project details coming soon

BITSTOCKS

Designing 'pots' to help users organise their different tokens and fiat balances in one place

I designed an intuitive way for users to organise their investments around individual needs, whether it's a dream holiday or savings for the future - users could now segment and manage different crypto currencies alongside fiat currencies and crypto tokens in the same place.

Role

Senior Product Designer @ Bitstocks

Analytics for decentralised Web3 trading

HENI

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An Eco-friendly NFT Marketplace

Bitstocks

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Token bridging and block explorers

Palm Network

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Strategising conversational AI for B2B

Twyn AI

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Revolutionising fashion education

Digital Fashion School

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Helping couples manage money

Honeydew

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Fincrime tooling

Bitstocks

Professional archivist tools

Prudence Cumming

High stakes data ingestion

HENI Group

A note on internal projects & NDAs

Get in touch if you want to discuss internal tooling. The details are often behind a contractual NDA but I can discuss how I navigated complicated schemas, cross-collaborated, streamlined workflows and increased company efficiency.

HENI • END-TO-END • GENERATIVE AI TOOL

$20M in 9 Days: Designing AI for professional art investors 🚀

By leading the strategy and design of an intuitive interface through cross-functional collaboration, I helped collectors invest in art with our innovative AI tool.

BITSTOCKS • GROWTH • NEW FEATURES

Boosting retention 26% during public distrust 📈

By leading the strategy and design of an intuitive interface through cross-functional collaboration, I helped collectors invest in art with our innovative AI tool.

BITSTOCKS • GROWTH • NEW FEATURES

Designing dynamic analytics for the decentralised economy

Providing users with real-time insights into market sentiment, combining advanced analytics with decentralised technologies.